Minter Dial talks about his new book "You Lead: How Being Yourself Makes You a Better Leader

There is a need for a new kind of leadership; one that bleeds
personality and rings true to employees and customers alike who
crave authenticity. You Lead argues that business leaders deliver
superior results, communities of engagement both inside and outside
of the company and true values-driven success when they are
themselves and come across as genuine. Bestselling author, Minter
Dial, shows readers how embracing your whole self at work
encourages people to also be themselves, seek true fulfilment at
work and merge the personal and professional to become true
examples of what you stand for. You Lead is a call to arms to
leaders to stop pretending to be who they are not, and play on
their uniqueness and strengths, to allow people to do the same and
develop a culture of authenticity and purpose. With practical
advice, real-life stories and a simple framework, this book shows
you how you can: - Be yourself, lead by example and merge the
professional and personal - Stand for something and allow people to
develop true purpose at work - Allow a community to flourish
through the right kind of governance model - Radiate your purpose
through employees and customers alike for long-term performance