Charles Cadbury talks about building conversational interfaces on Alexa to reduce friction.

Sam Sethi talked with Charles Cadbury about the development of
their Alexa skill but also we talked about other Alexa features
such In-Skill Purchasing (ISP), Alexa Presentation Language (APL)
and name skill intent along with the challenges of
internationalisation, privacy, voice SEO and developer skill
monetisation.
The Skill

'Book it Now' allows users to search for and
book recommended local services using only their voice.


Our vision is to enable thousands of local businesses to be
bookable via Alexa, which will be available for people to use
wherever they are. - Charlie Cadbury
Alexa cup:

Launched by Amazon in 2019 the annual Alexa Cup is a global
competition designed to encourage the development of Alexa Skills
(voice apps) that solve real-world problems in a way that
enhances customer experience while also being commercially
viable.