Dan Murray-Serter talks about his new ‘DNVB’ Heights, that sells smart multi-vitamins.

Dan and I first met in 2013 when he launched Grabble and I was
running Bagzee, my own real-time price tracking fashion startup.
  


In this podcast we talked about why he has started a new smart
multi-vitamin, how he formed such an impressive team including
Dr Tara Swart, Chief Science Officer and
Alain De Botton, Philosopher, Writer,
Entrepreneur.   


Heights is a DNVB (Digital Native Vertical
Brand) that sells directly to the consumer.  At present the
site is still in beta which means only invited customers can buy
the smart multi-vitamin.  Thankfully listeners to this
podcast can access the online store and buy their subscription by
using the code "Marlow"


We also talked about why Grabble which raised nearly £2m didn't
succeed.  


Finally we talked about the future for Heights and how Dan hopes
to evolve Heights to offer multiple different vitamin products to
address different age groups.  Eventually Dan hopes that
Heights will be able to offer total personalised vitamins
specific to each individual.