Rory Sutherland talks about his new book Alchemy: The Surprising Power of Ideas That Don't Make Sense
Rory Sutherland is the Ogilvy advertising legend whose TED Talks
have been viewed nearly 7 million times. In his first book, he
blends cutting-edge behavioural science, jaw-dropping stories and a
touch of branding magic, on his mission to turn us all into
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