#165 Factoreal - All-in-one fan engagement automation platform helping sports teams globally to engage and monetize their fan base

Interviewing Aditya Dhruva, CEO & Co-Founder of Factoreal


In this conversation, Aditya talks about starting off as a
software engineer and moving through the ranks. He had a short
stint as an entrepreneur trying to develop what is now Siri.
While working for Tech Mahindra as the CTO, the long term
expansion started off as an idea and tested for US and Europe
markets. They found a  strong footing in sports, with their
first customer being the Jacksonville Jaguars. One led to the
other and now sports teams now use factoreal for their own
channel communications. Factoreal essentially solves three
problems, integrating a tool for each communication channel,
integrating the data for all the various platforms being used and
producing a 360 degree understanding of customers in order to
optimally engage them. 


Factoreal is an innovative and comprehensive fan engagement
automation platform that caters to sports teams worldwide,
assisting them in effectively engaging and monetizing their fan
base. This all-in-one solution offers a range of powerful tools
and features designed specifically for the sports industry. With
Factoreal, sports teams can create personalised and interactive
experiences for their fans, fostering a deeper connection and
sense of loyalty. The platform enables teams to automate their
marketing efforts, allowing them to efficiently manage and
execute campaigns across various channels.


To learn more, visit www.factoreal.com


Hosted by Rohn Malhotra from SportsTechX - Data & Insights
about SportsTech startups and the surrounding ecosystem.