Improving Occupancy Rates at LTC Communities with Lola Rain, Growth Strategist at Senior Living Foresight

In this episode of the LTC Heroes Podcast, Lola Rain, Growth
Strategist with Senior Living Foresight, sits down with us to
share her insight around improving occupancy and retention at
long-term care facilities.


She discusses how the decline in LTC occupancy is largely due to
a combination of economic factors, environmental factors, and
negative public perceptions of these facilities. She says that
there needs to be a shift in the attitude around LTC facilities,
and it starts with seeing these facilities as communities. We
need to get rid of the F-word.


She describes the importance of messaging and marketing for LTC
communities, and how they can communicate the value found in
their communities. Lola says LTC communities need to focus on
their key differentiators and make sure everyone within the
community is aligned toward the same objectives.


Lola also provides tips on how to honestly assess your LTC
community in order to improve it. She closes the show by sharing
the value of life enrichment and how it plays a key role in the
attraction and retention of LTC community residents.


Learn more and sign up to be notified about future episodes at
LTCHeroes.com


Resources:


https://www.linkedin.com/in/lola-rain/


https://www.seniorlivingforesight.net/


Emotional Equations - Chip Conley