LTC Marketing Admissions with Greg Byrge and Jamilyn Bloodworth of Wesley

Challenges of LTC Marketing Admissions

In this episode of the LTC Heroes podcast, Greg Byrge, Executive
Director at Wesley, and Jamilyn Bloodworth, Director of Marketing
Admissions at Wesley, sit down with us to share their deep
knowledge of marketing in the LTC industry.


We discuss the challenges that smaller LTC facilities such as
Wesley face in concerns with marketing admissions and highlight
the importance of letting your marketing director have full
autonomy so they can do their job effectively.


Jamilyn and Greg talk about their strategies for keeping beds
full, including forming and nurturing relationships with niche
hospitals, always delivering top-notch customer service, and
going the extra mile to be helpful to hospital discharge
planners.
LTC Marketing Strategies

Jamilyn notes that a slow and steady marketing strategy is far
more effective than aggressive tactics in this industry. She also
describes the traits you need as a director of marketing
admissions to find success.


Greg and Jamilyn close the show by discussing the importance of
taking the right patients at the right time, instead of just
taking patients for the sake of filling a bed. This strategy will
do more for your reputation and quality of care in the long run.


Learn more and sign up to be notified about future episodes at
LTCHeroes.com
Resources:

https://www.linkedin.com/in/jamilyn-bloodworth-089b5278/


https://www.linkedin.com/in/greg-byrge-5b5840189/


https://wesleychoice.org/