LTC Branding and Leadership with Stacey Pickering, Executive Director at Mississippi Veterans Affairs

On this episode of the LTC Heroes podcast, Stacey Pickering,
Executive Director at Mississippi Veterans Affairs, sits down
with us to share his expertise on leadership and branding in the
LTC industry.
LTC Leadership

Stacey points out the fact that you can never be static as a
leader. Challenges will arise, you’ll find solutions for those
challenges, and the cycle will repeat. The key is to always
assess where the root causes of issues are and face them head-on.
He also describes the importance of knowing how hard to push your
team and truly listening to their feedback on how much capacity
they have to tackle new challenges.
Effective Branding in LTC

In regards to branding for a LTC organization, Stacey says you
should always be relevant, modern, and professional. He discusses
the need to step out of dated attitudes toward your branding in
order to bring new life to your organization. According to
Stacey, effective branding is much more than designing new logos
and marketing assets—it's about aligning your image, procedures,
and staff mentality with your organization's common vision. This
is especially important when you operate multiple facilities.


Though it's difficult to directly measure the ROI from your
branding efforts, Stacey says the new awareness and relationships
you build are what matter most. When your community understands
what you do, and when you form stronger ties with the community,
it leads to more success with fundraising and overall support.


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LTCHeroes.com