Policy and PR in LTC with Bob and Robert Hurlbut of Hurlbut Care Communities

In this episode of the LTC Heroes podcast, Bob Hurlbut and his
son Robert Hurlbut of Hurlbut Care Communities join us to discuss
some concerning bills being passed that will impact the LTC
industry. They also share a variety of tips for running
multi-facility LTC communities.
Managing a Multi-Facility Care Community

With Bob currently serving as the CEO and President of Hurlbut
Communities, and Robert serving as an Administrator, we start off
the show talking about their experience of working in a
multi-generational LTC business.


According to Bob and Robert, some of the keys to their success
are putting a focus on staff morale, spending quality time with
their residents, being good listeners, and staying flexible with
their operations while also creating as much standardization as
possible.
Policy in LTC

Bob shares his experience of working in LTC policy and the
importance of getting involved with legislation that negatively
impacts the industry. Bob discusses two current bills in
particular that don’t make sense for the current state of the
industry and need to be addressed.


When facing these challenges, Bob says you shouldn’t be afraid to
face off with legislators and make it known why the bills or
policies are wrong.


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Rapid Fire Q/A

What actionable advice or topics do you believe we’ll cover in
today’s episode?


Bob: Family is obvious because we grew up in it, but also taking
care of the elderly—with numerous lawsuits against the state of
New York—because it's getting very difficult in this day and age
to take care of loved ones, and finding staff. And there are two
particular bills that were just passed that are not going to be
good for this industry.


Who is one mentor that has impacted the way you deliver care in
our industry?


Robert: Probably be my grandfather. He also illustrates my dad,
too. But my grandfather, he is just so passionate about this
industry. And you can see him, I can picture him walking into a
nursing home and kind of lighting up the room and making sure all
the residents are cared for, like he's there for the residents.
But he's also there for the staff, from the manager to the
housekeeper.


What advice would you give to your younger self?


Bob: Listen more, be calm, and manage your emotions.