Lessons From Disney for Marketing and Sales in Long-Term Care with David Hopkins, Executive Director at Grand Villa of Altamonte Springs

In the latest episode of the LTC Heroes podcast, we discuss
marketing and sales with David Hopkins, Executive Director at
Grand Villa of Altamonte Springs.


The Grand Villa of Altamonte Springs is a resort-style assisted
living and Alzheimer's residence in Altamonte Springs, Florida.


The episode begins with David sharing more information about his
role, including his focuses and challenges. We also learn more
about the Grand Villa of Altamonte Springs.


David tells us about his life experiences and how he got into
long-term care. And we learn about his family background and his
experience working at Disney.


We discover that Disney has thorough training protocols and that
David and his team have implemented and executed similar training
in Grand Villa of Altamonte Springs.


David also talks about his marketing and sales goals for Grand
Villa of Altamonte Springs. He discusses how the team approaches
marketing and, in particular,  about targeting referrals.


He shares how he takes his residents' voices and words and turns
them into marketing.


Towards the end of the episode, David shares information on some
books that have influenced how he delivers long-term care.


Learn how to implement training practices from Disney into
long-term care, by tuning into the latest episode of LTC Heroes
with David Hopkins, Executive Director at Grand Villa of
Altamonte Springs.





Grand Villa of Altamonte Springs






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