Marketing for a New SNF: Lessons From a Clinical Liaison with Hannah Anderson, Clinical Liaison at The Center at Waterfront

In this week’s episode of LTC Heroes, we chat with Hannah
Anderson, Clinical Liaison at The Center at Waterfront. The
Center at Waterfront is a skilled nursing facility in Wichita,
Kansas.


The episode begins with Hannah explaining what a clinical liaison
is, along with more about The Center. She explains that a
clinical liaison makes the transition easier for patients from
the acute setting to the post-acute setting.


Hannah also shares what a day in the life of her role looks like
at The Center at Waterfront. She also talks about what makes the
facility so unique, how it stands out from its competitors, and
the direction she sees The Center going in within the next three
years.


We also learn Hannah’s advice on working as a clinical liaison
and how she hires for the business.


As Hannah’s role is very varied, a large part of the episode
involves discussing sales and marketing for The Center. Hannah
talks about how she learned about marketing, despite having a
different background.


Toward the end of the episode, Hannah shares whether working in
the long-term care industry has affected who she is as a mom,
friend, and community leader.


Discover what it’s like working as a clinical liaison in a
skilled nursing facility, by tuning into the latest episode of
LTC Heroes with Hannah Anderson, Clinical Liaison at The Center
at Waterfront.


         •  The
Center at Waterfront


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