The Middle Market Playbook in Long-Term Care with LeadingAge Virginia President and CEO, Melissa Andrews

In this week’s episode of the LTC Heroes podcast, we speak with
Melissa Andrews, President and CEO at LeadingAge Virginia.
Melissa is responsible for the overall management of the company
and leading the membership.


LeadingAge represents more than 5,000 nonprofit aging services
providers and other organizations that improve millions of lives
daily. LeadingAge uses applied research, advocacy, education, and
community-building to make the United States a better place to
grow old.


The episode takes an in-depth look at Melissa’s book, The Middle
Market Playbook. This was organized by Melissa back in 2019 and
was published by LeadingAge.


The idea for the book started when Melissa began traveling around
Virginia when she became CEO almost six years ago. She would ask
members what kept them up at night.


There were two main issues: the workforce; and that many
faith-based members felt like they weren’t being served well. The
book was created to help solve a problem that existed for that
group.


Other topics discussed in the episode include the challenges of
diversity in the long-term care workforce and strategic planning.


Learn all about The Middle Market Playbook in long-term care and
why it was produced, by tuning in to the latest episode of the
LTC Heroes podcast with Melissa Andrews, President and CEO at
LeadingAge Virginia.


LeadingAge






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