Marketing to the 1% in Long-Term Care with Moorings Park Communities

In the latest episode of the LTC Heroes podcast, we sit down with
Tom Mann, Vice President of Sales and Marketing at Moorings Park.


Tom has enjoyed a long career in senior living, spanning over 27
years. He served as senior vice president of advertising for the
national development of life plan communities.


Then he worked as principal chief marketing innovation officer
for Love & Company. Tom has been with Moorings Park since
January 2020.


Tom got into long-term care accidentally. After a short stint at
an advertising agency as a copywriter, Tom created his own
advertising agency. During this time, Tom met John Erickson,
founder of Erickson Retirement Communities.


Before he knew it, Tom was working with John at the company. He
spent 15 years at Erickson Retirement Communities. In this time
the company grew to 20,000 residents and 10,000 employees.


Over the years, marketing has changed dramatically. When Tom was
first hired at Erickson Retirement Communities, there was no
in-house ad agency. Tom worked as a copywriter, graphic designer,
and in other roles.


There was no digital marketing at the time. Today at Moorings
Park, over 60% of leads come in digitally.


Learn all about marketing in the long-term care industry by
tuning into the latest episode of the LTC Heroes podcast with Tom
Mann, Vice President of Sales and Marketing at Moorings Park.





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