Lessons From a Female Leader and Business Owner with Severine Petras, CEO at Priority Life Care

In this week’s episode, we chat with Severine Petras, CEO at
Priority Life Care, a leader in affordable senior care.


In 2009, Severine established Priority Life Care to provide
senior living options to older people of all financial
backgrounds. Severine and her brother, Bobby Petras, founded and
sustained an option for affordable assisted living and memory
care. Back then, this was rare in the long-term care industry.


In 2022, Priority Life Care sticks quite close to its original
mission of providing affordable senior care. However, today,
Priority Life Care is a full third-party management company, in
contrast to when the business first started. Initially, Priority
Life Care had a capital partner and did a lot more back office
work.


One of the biggest learning curves in Severine’s career has been
the pandemic. The company was not fully prepared for dealing with
such a crisis.


Severine’s role evolved from supporting people at a community
level to helping people in the field. At the time, she didn’t
have the tools and knowledge to do it, and she had to learn how
to navigate the pandemic on the job.





Priority Life Care






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