From Social Worker to Administrator to Managing Partner with Lonnie Steckler at The Pointe of North Gables

In this week’s episode, we speak to Lonnie Steckler, Managing
Partner at The Pointe of North Gables, an assisted-living
community in Miami.





In the episode, we discuss various topics including:





- Lonnie’s path into the long-term care industry, starting at his
stepfather’s independent and assisted-living community during his
college breaks.





- Lonnie’s career history, including his experience facilitating
support groups for spouses of people with Alzheimer's and his
work in social care and administration.





- How and why social workers tend to make great administrators in
long-term care.





- The marketing strategies behind The Pointe of North Gables,
such as organic and paid social media marketing.





- The unique activities offered at the community for residents,
including virtual reality.





- How the marketing budget at the community is divided and
distributed.





- Working with different cultures and how this has challenged and
improved Lonnie’s leadership skills.





- Lonnie’s experience of winning the ALF Administrator of the
Year Award from the Florida Healthcare Association.





The Pointe of North Gables - https://thepointenorthgables.com/





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