NC06 - Making better informed decisions through attribution data

Russell has been working in digital for over a decade with data
analytics at the heart of his career. Working with businesses
from startup to FTSE100 he has guided teams to improve their
marketing performance through data led insight.


Following positions in-house, agency and consultancy side he now
leads a team as CEO in building a marketing attribution platform.
CUBED Attribution is supporting a new view of digital data to
enable brands understand how consumers truly interact with their
marketing activity both on and offline.