P207 - Pricing: please don’t set it and forget it, with Lilly Bacher, ProfitWell

Lilly Bacher is Global Head of Pricing at ProfitWell and works
with tech founders and product teams around the world to
conceptualise, effectuate, and realise pricing strategies with
new products, legacy products, perpetual to SaaS, and so
on.
Key points:


Please talk to your customers and understand, at a granular
level, their willingness to pay.

Don’t overlook the impact that pricing has on monetisation –
more so even than just selling to new customers.

Don’t just set and forget. C, commit to an ongoing strategy
to optimise your pricing.



Learn much more:
https://notion.vc/resources/pricing-please-dont-set-it-and-forget-it/