P304 - Focus on the problem and the outcome, not the category, Sarika Garg, Tradeshift

Sarika Garg shares her experiences with Notion on building a
dominant industry player, disrupting the procure to pay category.


Highlights:


Why tech companies must connect their vision with immediate
impact

The role of value ladders

The importance of selling and delivering on outcomes

A big fan of Geffrey Moore, Sarika shares her experience of
shaping their strategy with his thinking and The Chasm Group