P408 - Carve out your place in the world with category design, says Jennifer Johnson, CMO, Tenable and Category Design Evangelist with Play Bigger

Jennifer describes why category design is so important in our
crowded technology markets and why category design goes hand in
hand with company strategy.


Highlights:
- The art of category design is executive alignment.
- Category designers are driving change, and their number one job
is to get everyone on the same page.
- Why Salesforce is probably the greatest example of category
design in enterprise software.


Jennifer Johnson is a three times CMO and
enterprise software category builder. Now CMO of
Tenable, JJ is also Category Design Evangelist
at Play Bigger. 


Read more:
https://notion.vc/resources/carve-out-your-place-in-the-world-with-category-design/