R04 - Overcoming the symptoms of the recession, with Hannah Dawson, CEO, Futrli

Hannah Dawson, Founder and CEO of
Futrli, shares her COVID experiences, rescuing
her business and furthering her company’s mission to give small
businesses the capability and tools to survive the recession and
transform their businesses for the better.


Highlights:
Identifying key trigger points, to preserve as much cash in the
bank as possible for our small business community. Emphasising
a customers first, product second approach. Making decisions
vs having choices: Empowering our small businesses with the
information to understand the choices available to them.

Hannah is a serial entrepreneur who founded Futrli to address the
endemic lack of advanced financial forecasting software for small
businesses. Futrli’s goal is to ultimately reduce the systemic
failure rates in small companies and empower them with more and
better choices regarding their cash flows and their businesses as
a whole. Futrli serves thousands of small businesses, all of whom
have been affected by the current crisis, putting Futrli on the
front line.