P507 - Lean Customer Development: Building Products Your Customers Will Buy, with Cindy Alvarez, Director of Customer Research, GitHub

Lean customer development is a topic that people
may think relevant only to early stage startups, but in our
opinion the imperative of customer development - building
products your customers will actually buy - never stops, whether
this is at the startup, grow up or scale up stage. Cindy
Alvarez discusses this with Stephen Millard and Paul
Papadimitriou.


Highlights:
- Think of customer development as building your buying audience
as you are building your product.
- Find the problems your customers are impassioned about
solving.
- Use silence to draw out the answers you really need to hear.


Cindy Alvarez is one of the world’s leading
thinkers and practitioners on this topic. She is the Director of
Customer Research at GitHub and was previously a
Principal Group Product Manager at Microsoft, where she embedded
customer development practices across the organisation. She is
also the bestselling author of Lean Customer: Building
Products Your Customers Will Buy.