GTM05 - Mastering OpenSource Marketing, with Ingrid Burton, CMO, Quantcast

Starting out as a software engineer, Ingrid Burton, CMO,
Quantcast, quickly moved into Marketing during her long
tenure at Sun Microsystems. Her deep experiences of Sun’s early
pioneering move to Open Source key software components has
fuelled much of her stellar career as CMO of many leading
companies such as Hortonworks and H2O.ai. There aren’t many
marketers who’ve had the same hands-on experiences as Ingrid,
creating whole new categories and communities around key Open
Source technologies.


Highlights:
-What are the facets of Marketing and how do they relate to
OpenSource?
- There isn’t a one size fits all Open Source GTM model
- How to sell ‘The Squeeze’
- Why not to over complicate Category Creation
- Effective teaming between Sales and Marketing
- When to hire your first Marketing VP


As an accomplished CMO she talks through the relationship between
Sales and Marketing, and her thoughts on ‘the squeeze play’. A
fascinating listen from one of Silicon Valley’s very best.

In conversation with Andy Leaver, and Paul Papadimitriou.