GTM07 - Mastering Data Solutions Marketing, with John Kreisa, CMO, Couchbase

John Kreisa has been a marketing leader at a
string of data product companies, including Business Objects,
Hortonworks, Docker and now Couchbase. In this
episode, John breaks down his thinking on why Product Marketing
is so central to a Marketing team at data software companies, and
how that translates into effective sales motions. He also talks
about the future of Martech in the explosive data world, and how
the rule of 1’s and 3’s plays out in revenue growth.


This is the episode to unravel how to build your Marketing team
around data products, and how to get the Sales motion humming
along. Essential listening for anyone working in
Marketing and data - there’s lots to get right - and lots to get
wrong!


Highlights:
- Product Marketing is central to building a Marketing function -
and underserved in UK/EU
- The rule of 1’s and 3’s in scaling your revenue
- MarTech has evolved fast aided by the Pandemic
- In Product led companies are you Sell-to or Buy-from?
- Data creation rates are accelerating
- The rise of Marketing Ops