CROSSOVER: Why Most Independent Films Never Make Money

Alex Ferrari has been thinking about doing this podcast for a long
time. In the tradition of Why Filmmakers are Always So Damn Broke
& What They Can Do to Change It this episode is going to be a
cold bucket of water over your head if you are not ready for it. In
the insane world we are all living in today, filmmakers need to
break out of the mindset that we are living in the golden age of
indie cinema.

The rules have changed dramatically since the 90s and even more so
in the last 8 months of the COVID pandemic. The rules aren't the
only thing that has changed but the game has as well. The film
distribution infrastructure is broken and has been broken for many
decades. It is not set up to help filmmakers make money. It is
purely designed to put more money into the pockets of film
distributors.

I have written extensively about this in my book Rise of the
Filmtrepreneur: How to Turn Your Indie Film into a Moneymaking
Business. I want to put together one of my hard truths episodes to
help filmmakers better understand the indie film marketplace and
how to best position themselves to actually make money.

There is so much talk about new cameras, lenses, rigs,
post-production software, and other more interesting aspects of the
filmmaking process but when it comes to selling and making money
with movies filmmakers rely on old information that is no longer
relevant in the current marketplace. I hope this episode empowers
you to not only make more movies but to also make money while doing
it.

Strap yourself in because for some of you it will be a rough
episode to listen to. Be well, stay safe, and keep that hustle
going.