The End Of Radio's Millennial Apathy

Leslie Scott is the Program Director 107.7 The End in Seattle.
the alternative station started in 1991 in the throes of the
grunge movement. Earlier this year - they committed to their
millennial audience by committing to less commercials and playing
great music. Now, that's a time old cliché that every station
claims, but they backed it up with a 2 minute cluster guarantee,
marketed it with a hashtag #2MinutePromise and cut their
inventory in half. Entercom is so serious about debunking the
myths and highlighting that reality - they have a website
dedicated to it. http://www.millenniallab.com/


Want to appeal to Millennials? It's not hard. Don't lie.


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