David Phillips' Data Perspectives

David Phillips is the President and COO of NLogic, His
discussions on data and surveys have been well received at media
conferences, which spurned my interest in bringing David onto the
podcast last fall. The timing was right this spring with the
recent upgrades to the Lens product. His perspective is unique
and refreshing; it will leave radio people wondering why we
behave and think the way we do. I have spent nearly 30 years in
radio through 100+ rating books and will be look at data
differently after my conversation with David. You will too. His
company just unveiled some program additions to NLogic's Lens,
which has always been about what clients need, not what they
thought the clients needed.


If you would like to use Lens, you can click here.
http://go.nlogic.ca/l/130651/2017-04-26/m2xt4 This episode is
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