Larry Rosin, Edison Research on Canada's Audio Landscape

If you don't tell your story, someone is going to tell it for you;
which is why we have Radio Connects. They speak to advertisers and
agencies on behalf of 540 stations in Canada. Today we provide a
little background on what they do for Canadian radio. Radio
Connects has commissioned a Share of Ear Study for Canada – aptly
called "The Canadian Audio Landscape Study". The results show that
radio is slightly stronger in Canada than in the United States -
for interesting reasons. And it also tells a story about our
relationship with streaming and podcast. This Episode is brought to
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