X Years of X92.9 Calgary

X92.9 in Calgary is celebrating 10 years of being Calgary’s
Alternative radio station. The station launched January 1, 2007
and immediately found an audience. It’s brand promise has made it
a favourite in a city where Millennials are becoming the
majority. In this episode we discussed hiring talent, managing
talent, and giving yourself permission to create great radio
programming in the name of branding instead of ratings. We also
spend some time discussing Power 97 in Winnipeg which we
programmed at different periods. Christian from 2002-2004; and me
from 2006 to 2014. Its parent company unloaded the brand in 2015,
only to bring it back 20 months later. This episode of the
podcast is brought to you by Promosuite


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