Alan Burns Answers My Burning Questions

Alan Burns has been consulting radio stations since the mid 80's,
and knows a thing or two about change. His company Alan Burns and
Associates has had long standing relationships with some of the
biggest brands across North America. His company is well known
for their "What Women Want" research which always creates more
than one a-ha moment upon reveal. Now comes word that headphone
listening is more pervasive than ever, which should sound more
than a few alarm bells for radio stations who rely on PPM for
their results. We discuss that and more.


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