Socast CEO Elliott Hurst on Radio's Digital Path

Sometime around 2007, it became about websites and monetizing them.
The company I was working for started to remove the digital parts
our station was using. The preverbal shit hit the fan and I knew
that the people in charge didn’t have a clue on how to use digital
to monetize the future. Sadly, the problem persists to this day
where there are people in charge who don’t have a digital strategy.
Their stations were probably down in revenue from year to year;
bolstering their profit margin with some cleaver cost-cutting that
masks the problem. In the years after, I was honoured to work with
the team at Socast to strengthen our brands via social media,
website and the host of other tools. I found that brothers, Elliot
and Sandy, along with others that I worked with including Eric
Eisen and Sanford Lui, were excited about those who were in radio.
In this week’s episode, I speak with Socast CEO Elliott Hurst about
why his company LOVES radio and how your station needs to shift
into the digital world. If your station is interested in getting a
digital strategy, contact Elliott at 1-416-635-6678. Or email
elliott@socastdigital.com This episode is powered by Promosuite -
check them out here. http://www.promosuite.com/soundoff Take our
audience survey.
http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard
See Privacy Policy at https://art19.com/privacy and California
Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.