Jeff Vidler's Podcast and Gen-X Insights

Jeff Vidler’s company Audience Insights teamed up with Jeff Ulster
and conducted a deep dive n podcasting. The study was commissioned
by the Globe & Mail. The study’s goal is to help podcasters
develop content strategy, increase opportunities for monetization
and create a road map for growing a young and diverse new
audience. There were questions about the types of podcasts
consumed, where they listen to them, demographics, and the most
interesting stat – when they started consuming podcasts. I’ll spoil
it now – 74% of respondents said it was within the last 3 years,
and 41% in the last year. Numbers like that speak volumes to
podcasting’s ascension. You can download the podcast study here:
https://docs.wixstatic.com/ugd/b9f0d2_8411a2fefd7948399be55f1197f28a85.pdf
Jeff will be appearing at the OAB Conference and offering insights
on Generation X. This is an ample opportunity to take about the
generation sandwiched between Boomers and Millennials. Now that
they make up the 35-54 demographic, if they aren’t catered to now –
they never will be. Finally, I wondered what a radio station called
Gen X Radio would sound like. (Actually The Sound Off Media Company
has a number of format design concepts… this one was created last
year) The show is brought to you by Promosuite. Please visit their
site and go paperless. http://www.promosuite.com/mattcundill The
Audience surveys is here
http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard
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