Jean Marie Heimrath is in the Audience Business

Jean-Marie Heimrath became interested in podcast sometime in
November 2016. He has always been fascinated by the business side
of the entertainment industry he has worked in. Whether it be the
record industry when he worked for Island Records, the business
of radio syndication when he worked for the Sound Source Radio
Network., or being at the forefront of streaming with Iceberg
Radio. His knowledge of monetizing content is incredible and will
have you re-thinking exactly what business you are in.


Earlier this year, alongside Jeff Ulster and Bob Kane, he has
formed The Podcast Exchange, A new company that uses market
research, advanced metrics, and geo-targeting to give advertisers
better access to the Canadian podcast audience. The name Jeff
Ulster has appeared before in our podcast series (Episode 72)
when he explored the Canadian Podcast Listener - a Landscape
Study with Jeff Vidler. (The study is again, available on the
show page for this episode)


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