The Branding of Steve Jones

Steve Jones is the VP of Branding & Content at Newcap Radio.
(Now Stingray) He knows a thing about branding having penned two
books including "Brand Like a Rock Star" and "Start You Up". His
career has taken him in an east-west direction as much as has
north-south to places like Boston and the Cayman Islands; and two
of the most competitive markets in the country in Halifax and
Edmonton where he worked with great rock brands like Q104 and
K97. We spent time discussing some of the great promotions, great
imaging, and talent that all combine to make a notable radio
brand.


Steve also told us about the August 2014 controversy about Quick
Hitz on Amp 90.3, and how he sees the whole thing in the rearview
mirror.


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