Gary Begin Adding to his Book of Radio

Gary Begin is the owner of Sound Advantage Media. His company
works with radio stations across America is get their branding
strategy in order. One of the things I like about Gary is how is
business is always working the social media space to promote the
latest. At one time that was a book called Radio
Programming and Branding: The Ultimate Podcasting and Radio
Branding Guide. Gary is going to be adding to that book
shortly, with 7 more parts added to it involving podcast. We
spoke about what makes an ideal client for Gary, what he believes
are the fundamentals to great radio, and what it takes to write a
book, and then add to it.


This episode is brought to you by NLogic - who have just unveiled
their new website at http://go.nlogic.ca/soundoff








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