Sales Strategies with Scott Howard of WOWO

When Scott Howard made the change from on air to sales, he will
be the first to tell you that he didn't get it right away. His
first opportunity came at WMUZ in Detroit where he freely
admitted that he made a lot of mistakes. Over time, he became
more engrained in the sales world and started sharing his wisdom
on a blog http://sclohonet.blogspot.ca/ and then in time on a
podcast. Most episodes clocking in under 10 minutes. Scott
currently works at one of America's oldest and most reknowned
radio stations - 1190 AM WOWO Fort Wayne Indiana.
https://itunes.apple.com/us/podcast/the-genuine-scloho-media-marketing-podcast/id1223012914?mt=2&ls=1&ign-mpt=uo%3D4





I discovered Scott in an online forum called Radio Sales Cafe
http://www.radiosalescafe.com. What sets Scott apart is his
genuine approach to sales: Telling the truth and not being fake.
Similar advice that programmers convey to on air talent.





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