Talent Coach Steve Reynolds

Steve Reynolds is a talent coach and works with some of the
biggest radio talents in North America. He will help you
establish what your show all about and get the show's characters
connecting. And it is all done with the long term in mind. This
is a show that is 18 months in the making as I missed Steve's
session at the Conclave in 2017 because mine was scheduled
adjacently, but I managed to connect with him last year and write
furious notes. Here was the big takeaway from Steve regarding
morning shows; he spoke about the acronym FAIR.


Morning shows are Fun, Authentic, Innovative, Relatable. I'll
note that James Berry was taking better notes than me he posted
this on his blog regarding Steve's talk: You can read James' post
here.


Fun - Every successful morning show has fun characters,
callers, features, and funny situations they get into. With all
the negativity in the world, people are drawn to fun.

Authentic - The audience's "BS Meter" is high. They're
looking for real people to discuss real things in a real way. The
old school, over the top fake voice and canned features are not
genuine and do not register with an audience.

Innovative - Every talent needs to try new things, create new
content, and reach people with a bit of innovation.

Relatable - Really know your core audience and the kind of
things they care about. These things interest them. For example,
if your target is a female in her 30s relatable topics may
include family, food, fun, pop culture, health, beauty, etc.






(courtesy James Berry Townsquare Media)


If you are interested in working with Steve, shoot him an email
here, steve@reynoldsgroupradio.com or check out the company
website.


There's more about this episode on our show page!


Thanks also to the people who make this show possible
every week including:


Promosuite


Matt Fogarty Voiceovers


Justin Dove at Core Image Studios


Megatrax


NLogic


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