Paul Jacobs: Stop Selling Radio

In this episode we spend time discussing the challenges involved
with selling at a radio station in this digital revolution. His
solution is rather simple: Stop Selling Radio.


We discuss best practices for implementing new sales strategies,
focus on some radio stations doing this right, and get slightly
controversial (or innovative?) when it comes to selling podcasts.
Radio may be going about it all wrong. 


Definitely subscribe to the Jacob's Media Daily Blog. 


Paul will also be honoured at the 44th Conclave in Minneapolis
this June when he will be receiving the coveted Rockwell
Award. 


Paul will also be the keynote lunch speaker at the Western
Association of Broadcasters in early June. 


Paul also spoke glowingly about Seattle's 107.7 The End. Check
out our podcast episodes with program director Leslie Scott and
morning show host Gregr.


Special thanks to the people who make this podcast available to
you for free.Including NLogic and Promosuite - please say hi to
Rachel and CJ at your next conference and tell them you heard
them on our podcast.


There's more about this episode on our show page!


Thanks also to the people who make this show possible
every week including:


Promosuite


Matt Fogarty Voiceovers


Justin Dove at Core Image Studios


Megatrax


NLogic


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