Is Radio Podcasting's Best Promo Ally?

This week, I want to give everyone something to think about. And
that's the power of radio and what it might mean to podcasting.


When Tom Webster released the Infinite Dial Canada 2019 study at
Canadian Music Week, one slide caught my eye. Actually a number
of slides did including weekly podcasting listening rising to 23%
and monthly to 36%, but it was when he broke out the monthly
podcast listening slide that I went, "Okayyyyyyyy....".


And I wondered about it ever since.


In this podcast episode, I explain the two contributions radio
made to this result; one reason is because radio is offering a
product that hasn't evolved, while the other is that it remains
as powerful as ever when delivering a message. In fact - it is
still the best way to advertise and get the word out about your
brand.


I also dive into the new Apple Podcast categories and wonder
aloud what category this podcast should be in. A list of the new
and now defunct podcast episodes can be found here.


We also discuss the death of iTunes, and whether or not we should
be charging for you to listen to this podcast. (Spoiler: It
should remain free with ads, because we love our sponsors
including Promosuite, nLogic and Core Image Studios.


See what I did there?


There's more about this episode on our show page!


Thanks also to the people who make this show possible
every week including:


Promosuite


Matt Fogarty Voiceovers


Justin Dove at Core Image Studios


Megatrax


NLogic


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