Terry O'Reilly: Under The Influence

Terry O'Reilly is a radio guy. He will tell you on the show that
he is an ad guy - and that might be partially true. However, it
is apparent that when you listen to his take on the world of
media, advertising, marketing and radio, that he is grounded in
radio. His show, Under the Influence, which grew from its
previous incarnation of The Age of Persuasion (2006-2011) and
O'Reilly on Advertising (2005). The show is now in its eighth
season on CBC Radio and has expanded further into the podcast
world.


Terry and his wife Debbie, along with daughters Callie, Shea and
Sidney work on the program year round to create some of the most
amazing audio about marketing. The show has developed a loyal
following from countless Canadians and listeners around the
world. Here are some things in the show we learned:


The show's idea came about over beers one day which involved
Larry McInnis who was the creative director at CHUM in Toronto.
As a complete aside, Larry is a graduate of Acadia University
which is where I went to school. :)

There is a Beatles reference in every show. That information
lives on the Wikipedia page but Terry confirmed that he is a big
fan and in his most recent episode spoke about how John Lennon
was the best marketer amongst the Beatles.

Terry is starting a company for podcasters... details will be
announced soon but we were stoked that he announced that on our
podcast.

As we mentioned at the outset, Terry is a radio guy. When I
asked him to come on the podcast he was aware of the show and had
taken in a few episodes. High praise!

Podcast aficionados will love hearing how Terry has embraced
podcasting.






The entire back catalogue of Under The Influence is now available
in Podcast form. Connect to it here.


Terry has three books and is working on a 4th this summer.
Connect to all things Terry here.


There's more about this episode on our show page!


Thanks also to the people who make this show possible
every week including:


Promosuite


Matt Fogarty Voiceovers


Justin Dove at Core Image Studios


Megatrax


NLogic


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