Don Kollins: Radio to TV and Twitch

Don Kollins is kind of an ideal guest for this podcast. He is a
Canadian living in California. He has worked in radio on both
sides of the border. And he is innovative enough to use his
experience to see a path to the future for radio. When he was the
program director of Toronto's pre-eminent sports radio leader,
the Fan 590, he found himself having to juggle a radio show on TV
- which later became a TV show on radio, in the Bob McCown show.
He sees an opportunity for every radio personality to have a
digital relationship with Twitch. Once solely a gamers medium,
radio personalities like Bubba the Love Sponge, Humble & Fred
and The Milkman John Mielke have embraced the platform and build
out their brands using Twitch.


During the show, mention was made about the blog Fred Jacobs
wrote about President Donald Trump using Twitch. You can read
that here.


We spoke to Don about his early days at Rawlco and Rogers, his
move to Sports Radio and later to The Game 95.7 in San Francisco.
I got to ask all about sports radio from the program director who
succeeded Jason Barrett at that station. (Yes we will be having
on a few more Sports Radio PD's over the next few months as the
format is at the forefront of digital integration with radio)


If you would like to get in touch with Don and know more about
using Twitch for your radio station, please contact him here via
LinkedIN.


There's more about this episode on our show page!


Thanks also to the people who make this show possible
every week including:


Promosuite


Matt Fogarty Voiceovers


Justin Dove at Core Image Studios


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NLogic


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