Shannon Burns: Coming Full Circle

Shannon Burns is a familiar voice across Canadian radio. Her show
iHeartRadio Nights with Shannon Burns airs nationally on 14
iHeartRadio stations, and she does evenings on the legendary
radio station she grew up listening to, CHUM 104.5FM.


On the podcast she talks about her career arc, how to plan a
nationally syndicated show and suggests a name for the former
Power 107 in Edmonton (Unicorn 107?).


Shannon grew up in Burlington Ontario. She says that she has
always been mildly obsessed with pop culture and so when it came
time to apply for college, radio was the natural choice.


A career in media was a choice her mother supported and helped
her to achieve. “She is a firm believer in not chasing the dollar
and going after what you’re interested in,” says Burns.


After her time in college Shannon went out west to hone her radio
skills. In 2014 she landed a job in Medicine Hat on Rock 105.3
(Rogers) where she worked as a morning show host and news anchor.
In 2015, Shannonn moved to Virgin 104.9 in Edmonton where she
worked her way up the ladder from 2015-2018 eventually becoming a
midday announcer and assistant music director.


Shannon loved her time out west, but she says the goal was always
to work her way back to the Toronto market. Today she gets to
interview some of the biggest names in music from Shawn Mendes to
Katy Perry. “My goal is to make them my friends,” says Burns with
a laugh.


On the future of radio Shannon is very upbeat. She came into
radio at a time when it was fusing with social media, and that
the medium of radio allowed producers to become early adopters of
social media and digital marketing strategies. The story is
ongoing with the content produced in radio being about so much
more than what goes out over the airwaves.


There's more about this episode on our show page!


Thanks also to the people who make this show possible
every week including:


Promosuite


Matt Fogarty Voiceovers


Justin Dove at Core Image Studios


Megatrax


NLogic


See Privacy Policy at https://art19.com/privacy and California
Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.