Matt Fogarty: Making the Jump

If you want to get pointed in the right direction to break into
voice acting listen to this episode. 


Matt Fogarty is a name you may not be familiar with, but if you
listen to the radio in western Canada you have probably heard his
voice


Fogarty is currently the creative director for Island Radio a
group of 6 stations located on Vancouver Island. Fogarty says he
loves going to work and the creative interaction that happens at
his day job in radio.


Beyond radio Fogarty says he spends what feels like every other
waking moment doing voice over work. 


Matt Fogarty made the jump from radio voice work a few years ago.
In this episode of Sound Off he discusses what it takes to make
it in the voiceover industry. Shares a list of tips for those
aspiring to break into voice acting and talks about the
importance of developing a close network.


“It starts with an idea, then you’ve gotta execute on that idea
by having an awesome script, Then you’ve gotta have the talent
interpret and understand that script, deliver and perform that
script. And then you need an amazing producer to put it all
together,” says Fogarty


Fogarty markets heavily to radio stations and much of his work
comes from imaging where he works closely with Hoss Management. (
https://hossmgmt.com/) “He’s a brilliant marketer himself,” says
Fogarty. He also shows love for Eric Romanowski for demos, and
some of his favorite voice coaches Nancy Wolfson, Mary Lynn
Wisner and Dave Walsh.


Fogarty has worked for big name national brands including Subway
and Kleenex. In this episode he also explains that clients are
looking for talent that comes off as “real” and “natural”.


“You’re an actor there’s no doubt about it. You’re not a radio DJ
coming down to voice a mattress blowout sales spot black Friday
in between breaks. You are conveying a brand message and that
brand has probably spent a whole lot of money figuring out their
targeting and their demographics and they want to make sure when
they hire somebody they’re gonna be able to deliver on all those
brand pillars.”


 He says this can be as simple as adlibbing once in a while
or altering the pace of your speech to avoid sounding sing-songy.


At this point in the episode Matt Cundill tries to sell Fogarty a
mattress.


There's more about this episode on our show page!


Thanks also to the people who make this show possible
every week including:


Promosuite


Matt Fogarty Voiceovers


Justin Dove at Core Image Studios


Megatrax


NLogic


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