Christian Hall: More Than Radio

There's a reason why Christian Hall thinks differently. He has
to. He is the National Program Director for Harvard Broadcasting
which is a radio company first. He oversees multiple alternative
stations; a format which doesn't even exist a number of top ten
markets in Canada, and he believes that talent development is
about airchecks, and feedback. (We went into large detail in our
first episode with him which you can find here)


This time around we spoke about the rise of alternative radio in
both Edmonton and Calgary, he also summarized the legal case
involving Corus v. Harvard revolving around the use of the name
Power 107. (The station has since relaunched as Play 107 in
Edmonton) We also discussed the new continuous measurement system
for diary markets, and what is on the line if the CRTC moves
ahead on a review of the radio regs.


We also talked about X929's new marketing campaign, which I found
out has been adopted across the company. Have a look at the video
and see it for yourself. It's clear that the radio is not the
only way to enjoy the station. Christian recalls James Cridland's
presentation at Canadian Music Week last year, that spurned more
than one good idea he took home to Calgary.


By the way - our discussion with James Cridland is right here and
it's a good one.


There's more about this episode on our show page!


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