David Phillips: No Data Strategy Required

David Phillips from NLogic is an admitted nerd when it comes to
data. He really loves it. Something he is very good at is
deciphering how data should be applied to your brand, your radio
stations, your strategies, and your ad sales. However, one thing
you should definitely not have is a data strategy. He speaks
about numbers having blind spots and becoming too attached to the
data we love and not challenging it enough. A couple of times a
year, I'll get together with David and we will catch up on
anything and everything as it relates to the numbers broadcasters
come into contact with.


Here is our YouTube discussion from last year. And by the way,
please subscribe to the channel when you are there.


NLogic has been a supporter of the show since 2016 and many
Canadian listeners to the show will know NLogic as the
distributor of their radio sales software. Even if you are
listening to this from outside of Canada, David will give you a
perspective on how too much data could be overload for what you
are trying to accomplish as a brand. The accent by the way is
English - and David appeared on the podcast back in 2017 where we
talked about... wait for it. Data.


There's more about this episode on our show page!


Thanks also to the people who make this show possible
every week including:


Promosuite


Matt Fogarty Voiceovers


Justin Dove at Core Image Studios


Megatrax


NLogic


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