Susie Erjavec Parker: Content Creation in Social Isolation

Susie Erjavec Parker knows lots about social media, blogs,
communication strategy and working from home. At one point she
had 3 children under 5 years old in the house while juggling
clients, and appointments and everything else that comes with
running a business. With so many people working from home for the
first time in radio, I though it would be a good time to bring
Susie on to talk about working from home now - and planning a
marketing strategy as it pertains to your recovery strategy. Her
company, Sparker Strategy Group has does media and marketing
planning, and she says there is no better time for radio than
right now.


In this episode, we also talked about a lot of the social media
changes that have occurred over the last week. There are more
people going live on Facebook and Instagram than ever before. For
example at 3pm Eastern, Noon Pacific, my Instagram lit up with 5
live conversations from Bachelor and Bachelorette cast-offs that
suddenly had a lot of free time on their hands. Susie has also
been tracking social media behaviour and the whole internet
appears to be going full throttle at 9pm Eastern.


Susie also made mention of a post on her Winnipeg Mom Blog about
scheduling recess using "Zoom" that her kids loved, along with
their classmates. That blog post is here.


Also totally useful are her full tips for working from home in
the COVID-19 era in case you failed to take notes during this
podcast.


There's more about this episode on our show page!


Thanks also to the people who make this show possible
every week including:


Promosuite


Matt Fogarty Voiceovers


Justin Dove at Core Image Studios


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NLogic


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