Sheryl Worsley: KSL Radio, Hit Podcasts, and Post-Pandemic Broadcasting

This week, Sheryl Worsley from KSL Radio in Salt Lake City.
While being a news director for around 20 years, she shifted in
2015 to audio and audience development in the Bonneville
cluster's digital space. Sheryl and her team saw the value in
podcast when a news series they were putting together was better
suited for podcast than radio. Thus the hit podcast COLD— a
true crime series covering the case of Susan Powell, was picked
up by podcast powerhouse Wondery and soared up the podcast chart
rankings. The podcast series covers every aspect of the
case, every detail, every piece of evidence.


In this episode, we spoke about the nature of working on a hit
podcast like COLD, the early plans, the numbers, and what's
next. Also, COVID-19’s impact on listenership on both
podcast and radio. Finally, we wondered what the radio workplace
is going to look like post-pandemic.


Sheryl also tipped shared that KSL is working on some new
podcasts - keep this page bookmarked to see their latest. Two
podcasts of note that the station produces that are thriving in
this COVID-19 era include Corona Virus Q&A and


And hey Canada - This podcast is one we love. Because. Hockey.
Jay Stevens has the Utah Puck Report.


There's more about this episode on our show page!


Thanks also to the people who make this show possible
every week including:


Promosuite


Matt Fogarty Voiceovers


Justin Dove at Core Image Studios


Megatrax


NLogic


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