Tom Webster: Edison Research

Tom Webster is a Senior VP at Edison Research. There are a few
spots on our company calendar we circle in anticipation of Tom.
It's either a data release for Edison's Share of Ear, an Infinite
Dial Study, or an address at Podcast Movement. This month we
would have heard Tom at PM20 but with 2020 being as it is, this
episode will have to serve as our fix.


In this episode you will hear about some of the differences
between Canadian and U.S. radio listening habits, our discussion
around Pandora being unavailable in Canada, and the effects the
CBC is having on our listening. We also get into podcasting's
growth and what's ahead for an industry closing in on $1 Billion
in ad revenue. We also revisited two of Tom's talks from Podcast
Movement and discussed if your podcast needs to be in places
beyond the RSS feed and if enough mainstream content is being
created to satisfy America's podcast appetite. Finally Tom offers
lots of advice for the independent podcaster who might be feeling
the squeeze from large podcasting creators occupying most of the
discovery space.


We mentioned that Tom has a newsletter worth signing up for
called I Hear Things.


There's also more about this episode on our website, including
links to the shows Tom made mention of in the podcast.


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