Paul Kaye: Radio No Longer A Walk in the Park

Paul Kaye is the VP of Music Brands and In House Production at
Rogers. When he was hired in July of 2017, it was mentioned that
his position is an evolving one. True to that statement - his
position remains as fluid as ever given the accelerating change
for the medium and for the content creators who work in it. The
last time we had Paul on the show, it was December 2016 and he
was fulfilling a role at Newcap Radio. We haven't felt the need
to have him back because the episode was very evergreen and stood
the test of time resiliently. However, with the pandemic - it is
time for a catch up.


In this episode, we spoke about the differences between "Big
Bits" and "Conversational". (Spoiler: The former is passe) We
also debunked some of the truths and myths surrounding live and
local, and how the pandemic will result in better radio content
quality, even if the economic indictors do not reflect that right
now. We also talked about the future of morning radio citing two
recent changes in the Winnipeg market with the bringing Brock and
Dalby to afternoons on 92.1 CITI, and transplanting Roz and Mocha
into the morning show on 102.3 Kiss FM. Both are glimpses into
the future for radio talent... and yes they should be excited
about the possibilities. And yes we did discuss what he looks for
in demo. I'll even let you cut right to that part but you really
shouldn't because there is so much other great stuff you'll
likely need to know from the episode before you send him an mp3
or .mov of your work.


[13:40] What goes into a great demo


There's more about this episode on our show page!


Thanks also to the people who make this show possible
every week.


Promosuite


Matt Fogarty Voiceovers


Justin Dove at Core Image Studios


Megatrax


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