Death of the Diary

Last week on the Broadcast Dialogue: The Podcast, I was listening
to Numeris CEO Neil McEneaney provide an annual update. I had to
stop listening when he expressed confidence in the TV paper diary
method for gathering listening consumption. This is 2020, but the
exit plan for the paper diary should have started back in 2007
when the decision to bring PPM to Canada was made. No, I am not
advocating for PPM in Kelowna, but radio and advertisers should
have been on lookout for a comparable measurement system. Fast
forward to 2020 and we are hanging on to this archaic
methodology. The pandemic has expedited so much including the
inevitable death of the diary.


In this episode I sound off about how radio got here and what we
should do next.


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