Bryan Barletta: Ad Tech 101

When I started this podcast in 2016, it was as simple as
uploading audio to Soundcloud. Then I saw what tech offered and I
was hooked. Dynamic ad insertion opened up a world of
possibilities as we could increase our ad inventory by selling
spots tailored to regions. Ad tech has come a long way in the
last few years, and I reached out to Bryan Barletta to give me a
crash course in ad tech. He helps companies at their formative
stages build up and effectively execute on their solutions in
mobile rich media, digital/podcast attribution, and podcast
monetization & data infrastructure. 


On the heels of me Sounding Off about radio diaries, some ideas
about how to count and monetize your audio.


Sign up for Bryan's newsletter here.


Bryan also referenced his latest work which you can find here. It
discusses transcription and context.


There's more about this episode on our show page!


Thanks also to the people who make this show possible every week
including:


Promosuite


Matt Fogarty Voiceovers


Justin Dove at Core Image Studios


Megatrax


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